HEIYCH
A STORY ABOUT a MUM + HER BOYS
LAURA KING
"My hope is to empower mums to feel confident and authentically themselves as they effortlessly navigate the beautiful chaos of life."
BEHIND HEYCH
who we are
Heiych represents the spirit of my boys, H and H, who inspire me daily. Founded in 2024 with them and the rhythm of mum life in mind, Heiych aims to simplify our daily essentials effortlessly. My aim has always remained the same: to offer minimalist design and functionality so we can enjoy the quiet moments in between.
#1
DESIGN
It all begins with a spark of inspiration, often drawn from the vibrancy of everyday life. From there, our founder Laura King delves into the intricate details, refining each concept with precision and care. Our design ethos is rooted in modern living: versatile, minimalist, and effortlessly chic.
#2
creation
All Heiych bags are meticulously crafted under the creative direction of Laura King, with a permanent pursuit of both elegance and functionality. Laura takes care of the drawings and our trusted workshops collaborate with us to bring our designs to life.
#3
IMPACT
We believe in the power of giving back.
That's why we donate 10% of all net profits to charity. Choosing Heiych means investing in quality products designed to simplify your life, while making a positive impact on the world. Together, let's create change and spread kindness, one bag at a time.
THE HEART OF HEIYCH
LAURA KING
Our journey is guided by the vision and passion of our CEO and founder, Laura King. As a mother of two energetic boys and the driving force behind corporate fashion label 400 Co. for over a decade, Laura understands the challenges and joys of balancing family life with running a business. Her relentless determination and innovative spirit propel Heiych and redefine what it means to be a mumpreneur in today's fast-paced world.
modern motherhood
"I wanted to feel like myself and maintain my own sense of style, while doing mum life. I wanted a bag that looked chic like other designer bags, yet offered the practicality I needed for everyday parenting tasks—complete with organised compartments and an ergonomic design to ease the load. Importantly, I wanted a bag that kept my hands free for those 'all hands on deck' moments. And more than anything, I wanted to feel like all of this was consciously contributing to a better world for my boys.
Yes, I wanted a lot.
With Heiych, effortless everyday living became a reality."
Laura King
CONNECT WITH US
Join us
@heiychbag
CARRY FOR A CAUSE
10% of net profits to charity
support local
Australian owned + designed